August 27, 2024

“Meal kit brands should move away from discount marketing” - Insights from Patrick Stal, SVP Marketing

July 29, 2024

Operating the largest refrigerated e-fleet in Europe

More than 90% of HelloFresh orders in the Benelux are delivered by electric vehicles

July 25, 2024

Together for Carbon Labelling: HelloFresh’s Commitment to push for a unified Carbon Label

June 7, 2024

Prepare for the Unexpected: HelloFresh’s Commitment to Food Safety

World Food Safety Day 2024

May 21, 2024

“Enabling our ready-to-eat expansion will be the biggest focus for my team” - Insights from Jake Fear, VP Fulfillment Tech

March 20, 2024

How HelloFresh Invests in decarbonizing its supply chain

Insights into HelloFresh's holistic approach to decrease its environmental footprint.

January 18, 2024

“We are taking our customers’ experience to a new level” - Insights from Val Liborski, HelloFresh CTO

January 10, 2024

Introducing our Last Mile Solution for US Deliveries

Operating our own fleet of nearly 500 vans allows HelloFresh to reduce transit times.

December 14, 2023

Growth, Challenges, and Success: Insights from a COO

In conversation with Virginia Strong, Chief Operating Officer at HelloFresh DACH

December 7, 2023

Representative survey reveals call for more plant-based options: This is how HelloFresh meets the growing demand

November 22, 2023

Carbon Transparency: HelloFresh’s contribution towards a carbon label for food

November 2, 2023

Wrapping up Global Diversity Awareness Month: Celebrating with HelloFresh's Employee Resource Groups

September 20, 2023

How AI and Machine Learning are driving business at HelloFresh

Insights into HelloFresh's investment into AI/ML driven models

September 8, 2023

Expanding Ready-To-Eat to Europe: Factor Netherlands & Flanders

Interview with Kaylyn Tolzmann, COO and Co-Managing Director for Factor Europe

August 15, 2023

HelloFresh Launches The Pets Table, A Premium Pet Food Brand in the US

August 7, 2023

Turning Waste into Worth: How HelloFresh Works with Partners to Repurpose Food Waste

HelloFresh is working with like-minded suppliers to transform leftovers from our operations into valuable resources

June 28, 2023

Every second person throws away food once or twice a month: How innovative technologies can help to tackle this issue

HelloFresh joined forces with other organizations including Keep-It®, Zebra Technologies and Wageningen University & Research to advocate for more innovation in the food industry.

June 14, 2023

“Inclusivity is not a ‘nice to have’, it's a ‘must have’”: Insights from Jake Zukowski, VP of Global Research and Design

Interview with Jake Zukowski, Vice President, Global UX Design and UX Research

June 7, 2023

Making sure the ‘Fresh’ is always in our name - Celebrating World Food Safety Day 2023

Shining a spotlight on the efforts of our International Food Safety Team (FSQA) at HelloFresh and their achievements in the last twelve months.

June 1, 2023

How HelloFresh US ensures quality in our meal kits

We work hard to ensure the best ingredients are delivered safely to our customers' doorsteps.

March 14, 2023

Non-Financial Report 2022: Responsible sourcing for a responsible product

Food safety and quality as well as the origin and production conditions of our ingredients are extremely important for HelloFresh.

March 14, 2023

Non-financial report 2022: Our commitment to chicken welfare

At HelloFresh, we strive to maintain high quality standards for the ingredients we source. This is particularly relevant for the animal welfare of our most common protein, chicken.

March 14, 2023

Non-financial report 2022: Improving and reducing our packaging

HelloFresh avoids or reduces packaging and promotes recyclability and innovates wherever possible.

March 13, 2023

HelloFresh commits to science-based emissions reduction targets

With the publication of our 2022 non-financial report HelloFresh announced its commitment to set near-term company-wide CO2e emission reductions targets in line with climate science with the Science Based Targets initiative.

March 13, 2023

Non-financial report 2022: How HelloFresh is combating unconscious bias

In order to build a workplace that serves everyone, HelloFresh takes a number of actions to ensure we continuously put a focus on diversity and inclusion.

January 17, 2023

“Fostering Data Maturity is a core driver to support a business at scale”

December 21, 2022

HelloFresh’s take on reducing food waste while helping others

December 15, 2022

“The climate label is the first step towards our goal to offer full menu transparency for our customers”

Interview with COO Upstream at HelloFresh International Tilman Eichstädt about how HelloFresh’s new climate label enables sustainable recipe choices

December 6, 2022

How HelloFresh tackles food insecurity through donation programs in the US

In conversation with Pooja Pelham, Social Impact Manager at HelloFresh US

November 29, 2022

How HelloFresh empowers employee representation and participation

HelloFresh welcomes employee representation and participation concepts, and provides different avenues for employees to get involved in decision-making.

November 15, 2022

The Data River – How Data Flows Through the HelloFresh Production Process

During the production of our meal kits data plays an important role in every stage of the process.

October 25, 2022

HelloFresh’s Women in Tech Scholarship supports women to step into tech from a non-tech educational background

After launching a successful first cohort last year, HelloFresh re-launched the Women in Tech program this year and doubled the number of participants.

October 19, 2022

Growing HelloFresh - Strategy, Expansion & New Product Development

The Strategic Product Development and Strategy & Expansion teams are crucial to ensuring HelloFresh performs across the three levers of the company's growth strategy.

September 19, 2022

Investing in energy management for sustainability

HelloFresh has developed long-term strategies and targets to manage resource consumption within its facilities to mitigate the effects of climate change

September 6, 2022

“We embrace change and always challenge the status quo”

In conversation with Dr. Nina Wagner, Vice President New Product Development, Strategy, and Expansion at HelloFresh

August 31, 2022

How HelloFresh US manages food safety in our e-commerce supply chain

A comprehensive overview of how our supply chain works and how our FSQA team in the United States ensures food safety along the way

August 23, 2022

Welkom! HelloFresh launches Green Chef brand in the Netherlands

HelloFresh is introducing its popular brand for health-conscious customers to the Netherlands

August 11, 2022

Promoting and driving workforce DE&I at HelloFresh SE

HelloFresh encourages unique perspectives and empowers employees to bring their whole selves to work

June 30, 2022

Implementing Diversity, Equity & Inclusion in a global company

In conversation with Gabriel Brigante, Manager Diversity, Equity & Inclusion

June 7, 2022

Scaling food safety best practices across HelloFresh

HelloFresh celebrates World Food Safety Day and this year's theme “Safer food, better health”

June 3, 2022

Embracing diversity and inclusion at HelloFresh with FreshPride

Conversation with Nicole Downing, FreshPride Berlin Committee Member

April 27, 2022

Why HelloFresh meal kits cause less carbon emissions

Life Cycle Assessment and Sustainability Report 2021 published

December 16, 2021

3 core values that made HelloFresh successful

The HelloFresh DNA is a collection of values and goals that we as a company and all of our employees follow.

December 14, 2021

HelloFresh presents: The Food Trends & Innovation Report

HelloFresh surveyed 11,500 adults across 16 countries about their past, current and future cooking and eating habits.

November 30, 2021

GET Talks: Owning your Career in Times of Change

Senior women leaders talk about how to own your career in times of change. 

November 26, 2021

10 Years HelloFresh: From Start-up to Scale-up

Reflecting on our mission and on our journey of shaping and growing the meal kit industry.

November 15, 2021

HelloFresh moves into new headquarters “Fresh Campus” in Berlin

Brand new building will accomodate employee growth

November 12, 2021

Celebrating our Women in Technology graduates

HelloFresh welcomes graduates as permanent employees after finishing scholarship

November 11, 2021

Happy Birthday HelloFresh - 10 years in numbers

HelloFresh Group follows an ambitious growth strategy

October 20, 2021

At HelloFresh, your ideas are always taken seriously – Leading HelloTech

In conversation with Annie Meininghaus, Vice President of Product

October 18, 2021

HelloFresh celebrates World Food Day ‘21

WorldFoodDay is about more than just calories and nutrition. It’s about honesty, it’s about ending hunger and it’s about identity.

October 1, 2021

Double victory for HelloFresh’s “Dynamic Packaging Configurator”

August 26, 2021

What’s a food solutions group?

July 27, 2021

“Leaning back is not an option” interview with a CMO

In conversation with Lydi Siebers, Chief Marketing Officer, HelloFresh Benelux

July 21, 2021

HelloFresh solves the age-old question: “What’s for dinner tonight?”

HelloFresh is a business which enables the greatest possible convenience for our customers.

June 29, 2021

Championing Diversity, Equity & Inclusion at HelloFresh

In conversation with Kasia Feng, Director, Diversity Equity & Inclusion, HelloFresh US

June 25, 2021

How tech and big data enable us to personalize the meal kit experience

A guest article by our CEO Dominik Richter

June 11, 2021

Setting new standards: Food Safety at HelloFresh

At HelloFresh, providing our customers with high quality food is our highest priority.

June 2, 2021

Energy Management at HelloFresh - Going Green

HelloFresh strives for a more sustainable energy consumption

May 14, 2021

HelloFresh stops 37,5 million plastic bottles from entering the ocean

Together with Plastic Bank we have set up three plastic collection centers in Indonesia.

May 6, 2021

HelloFresh launches Green Chef brand in the UK

Green Chef offers a variety of meal kit plans to cater to different dietary preferences and lifestyles.

May 5, 2021

HelloFresh opens state-of-the-art production facility in Nuneaton, UK

"The Beehive" is HelloFresh's third largest facility in Europe.

April 20, 2021

The challenges of developing new packaging solutions

In conversation with Thomas Regenhardt, Head of Packaging at HelloFresh

April 1, 2021

Five highlights of our fight against food waste in 2020

Sustainability Report 2020 Insights

March 31, 2021

Introducing HelloFresh’s Diversity and Inclusion Committees

We want to enable more diversity and inclusion within all levels of the organisation

February 5, 2021

Why is packaging really necessary?

Packaging is essential. It ensures transport protection, food safety and quality and it helps to prevent food waste.

February 1, 2021

Innovations that fight food waste: HelloFresh and Wageningen University test shelf life indicator “Keep-it”

January 22, 2021

5 Packaging innovations made by HelloFresh

HelloFresh has been developing innovative solutions that allow us to reduce packaging or optimize it for recycling.

January 11, 2021

HelloFresh’s Packaging Labs: Behind the scenes of packaging development at HelloFresh

HelloFresh’s Packaging Labs mark a place for innovation, knowledge exchange and quality control.

December 23, 2020

HelloFresh’s Scholarship for Women in Tech

December 16, 2020

Future Leaders Program: HelloFresh develops its next generation of leaders

The promotion of internal talent is a key strategic objective at HelloFresh.

December 15, 2020

"Sustainability is part of everything we do – including our packaging."

In conversation with Thomas Regenhardt, Head of Packaging at HelloFresh

October 26, 2020

HelloFresh receives award for sustainability efforts

HelloFresh was runner-up with its overall concept of optimizing packaging solutions and reducing food waste.

October 21, 2020

5 facts about the HelloFresh Supply Chain

Exploring the HelloFresh journey on making the food business more sustainable.

October 15, 2020

Fighting Food Waste: How HelloFresh helps tackle a global issue

Customers waste 21% less food with a HelloFresh meal, compared to a meal with ingredients bought at a traditional supermarket.

October 6, 2020

A new look for HelloFresh

To reflect the HelloFresh of today, we have refreshed our brand with a new look. 

September 28, 2020

Happy Birthday HelloFresh Sweden – one year in Scandinavia

HelloFresh has just completed a successful first year of operations in Sweden.

July 31, 2020

Mythbuster: Why packaging from meal kits is much less than you think

Shipping perishable food is very complex and requires appropriate and compliant packaging at every step of the value chain.

July 31, 2020

Why meal kits are an environmentally friendly alternative to shopping in traditional grocery stores

In 2019, our customers cooked more than 281 million HelloFresh meals. That gave us 281 million opportunities to positively impact the environment - and essentially also our customers’ lives.