Our make-to-order business model inherently supports the reduction of food waste at the point of consumption with customers. In a study, we found that HelloFresh customers waste 38% less food compared to a meal cooked with ingredients from a traditional supermarket. By using data monitoring software, we can also track, analyze and manage food waste from our operations. We donate unsold edible surplus food from our distribution centers to charities. In 2025, we donated nearly 8,700 tons of food to charity partners – representing 42% of our total food waste – to ensure surplus resources reach those in need.

Results from our life cycle assessment from 2022 compare meals from HelloFresh with ingredients purchased from supermarkets.

In order to minimize our impact, we aim to avoid, reduce, recycle and innovate packaging wherever possible. We utilize our in-house Dynamic Packaging Configurator (DPC), which uses metadata on shapes and dimensions of our ingredients to calculate the right packaging sizes with a volume-level approach for every customer order. The DPC also assigns the right insulation type, thickness and amount of ice needed to maintain food safety. Find out more here.

In 2025, we continued to require suppliers of aquaculture products to hold and maintain either ASC, BAP 2 stars and above, or GLOBALG.A.P. certification. For wild-caught fisheries products, we requested suppliers to have and maintain MSC certification. Overall, 98% of our total procured fish and seafood (by weight) for 2025 was sourced from suppliers holding certificates from one of these recognized schemes. In 2025, the HelloFresh Group also approved a new Global Fish and Seafood Policy, which will be implemented in 2026. The global approach follows the recommendations of the Monterey Bay Aquarium Seafood Watch® program, or sources products eco-certified by trusted, independent programs such as the Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), Best Aquaculture Practices (BAP), or GLOBALG.A.P.

We are committed to embracing the dimensions of diversity and empowering our employees to bring their whole selves to work. To help build an inclusive work culture, we empower employees to join our Employee Resource Groups (ERGs). ERGs give a voice and platform to the myriad of intersectional identities at HelloFresh and are formed of volunteer employees with a shared interest in specific diversity topics such as gender equality, neurodiversity, LGBTQIA+ representation and inclusion, religious diversity, military status, cultural diversity and working parents and caregivers. The HelloFresh Group has a total of 15 ERGs across our different markets.

We strive for a zero-harm workplace for all of our employees and utilize a people-centric framework to develop our health and safety strategies. HelloFresh has site standards that outline the working procedures and training requirements for workplace safety, food safety and hygiene.

As HelloFresh continues to grow, we encourage our staff to grow with us, which is why all employees have the potential to develop their professional skills. We introduced a digital learning platform for our employees, supported high-potential colleagues through our Future Leaders Program (FLP), and supported our international Fast Stream Rotational Program for graduates.

Addressing food insecurity beyond donating surplus food is an important part of our mission. Whether they are volunteering for the Felix Project in the UK or serving at FoodBank Australia, HelloFresh employees show their community spirit by taking direct action where they live and work. Our “Meals with Meaning” in the US has delivered over 10 million meals to date. The Felix Project in the UK has delivered 3 million meals to London communities in 2025.

The quality and safety of our products is of paramount importance to us. HelloFresh constantly monitors its operations and suppliers to make sure they comply with our high standards. These are made up of internally defined requirements as well as applicable food safety laws.

HelloFresh is dedicated to preventing any form of corruption or bribery in the context of its business activities. Our Code of Ethics sets out clear anti-corruption guidelines.

We take extensive measures to protect customer privacy and protect the data we handle for employees, suppliers and other stakeholders. We deploy significant resources to provide the safety of our customer data and to comply with local data protection legislation.

Code of Ethics

Our Code of Ethics sets out our ethical standards as well as our expectations towards our employees and business partners to uphold our values and act responsibly.  

Find our Code of Ethics here.

Ethical Trading Policy

We expect our supply chain partners to adhere to the same ethical standards to which we hold ourselves. Our Ethical Trading Policy sets clear minimum requirements for doing business with any company of the HelloFresh Group. 

Find our Ethical Trading Policy here:

Ethical Trading Policy (english) | Politik for Etisk Handel (dansk) | Ethisch Handelsbeleid (nederlands) | Politique de commerce éthique (français) | Richtlinie für ethischen Handel (deutsch) | Politica di commercio etico (italiano) | Política de comercio ético (español) | Retningslinjer for etisk handel (norsk) | Policy for etisk handel (svenska) | Patakaran sa etikal na kalakalan (filipino)

Audit Standards

Ethical audits are a key component of our human rights strategy. Here you can find an overview of the audit standards recognized by HelloFresh.

We see the protection of human rights and environment as an integral part of our business and corporate policy. Our Human Rights Statements describe our strategy to meet this responsibility in our own operations and supply chains. 

Here you can find the Human Rights Statement of HelloFresh SE.

Here you can find the Human Rights Statement of HelloFresh Deutschland Produktions SE & Co. KG

You can report any concerns regarding violations of our Code of Ethics, our Ethical Trading Policy or applicable laws in our company or within our supply chains.

For example:

● Harassment or discrimination against certain individuals or groups of individuals
● Workplace safety concerns
● Violations of human rights and workers' rights
● Violations of environmental regulations
● Bribery & corruption.

Any person inside or outside our organization can report a concern.

This includes but is not limited to anyone who works at the HelloFresh Group in our offices, distribution centers or on the road or at one of our suppliers within our supply chain as well as any other third party.

We offer different channels to report concerns to our Ethics & Compliance Team:

Online-Tool: HelloFresh | Speak Up! platform

Our Speak up! Platform allows for anonymous reporting if preferred.

Mail:
HelloFresh
Legal Department
Prinzenstraße 89
10969 Berlin (Germany)

We encourage you to raise concerns through our above internal channels, as this allows us to address and resolve issues quickly. But you also have the option to use external reporting channels for your report.

For further information on our whistleblowing system please see our Whistleblower Policy setting out our complaint procedure:

● Whistleblower Policy (english)
● Richtlinie für Hinweisgeber:innen (deutsch)
● Whistleblower Politik (dansk)
● Directrices para los denunciantes de irregularidades (español)
● Politique d’alerte (français)
● Richtlijn voor Klokkenluiders (nederlands)
● Linea Guida per gli informatori (italiano)
● Whistleblower-Politikk (norsk)
● Visselblåsarpolicy (svenska)
● Patakaran sa Whistleblower (filipino)